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Pointers on Building a Keyword List for Your Google Ads Campaign
Google defines a keyword as a word or phrase describing your product or service that you choose to help determine when and where your ad can appear. To start, it’s important to know: The keywords...
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Success in The Post-Penguin World
Rich Nashawaty recently joined the 451 Marketing team as a senior search marketing specialist. Nashawaty brings more than five years of experience in organic search strategy, paid advertising, and...
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Digital Presence: Top 5 Things Customers Look for in a Company Online
Staying competitive in today’s market can pose a challenge to many companies. But really, it’s not that hard to stay at the forefront of your customers’ minds. Just give them what they want. Follow...
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What Are Negative Keywords and How Do You Use Them?
Successful online marketing campaigns should strive to create clear and specific lists of keywords, both for SEM and SEO functions. SEM interfaces, such as Google’s AdWords, allow you to determine...
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A Guide to Local SEO and Online Marketing
Have you thought about local SEO lately? You should. Recent developments in search marketing have brought new opportunities for local businesses. You already knew that the better your site is ranked on...
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How to Use Keywords to Optimize your Website
How do you want new customers to find you on the web? What words are people likely to use when they search for your company or for the products you offer? Your answers to these questions are your...
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Does Your Site Need SEO Help?
When you hire an online marketing or SEO agency, the agency will “audit” your site and look for errors and opportunities to increase your rankings. But how do you know whether or not you need an...
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Leverage Google+ To Improve SEO in Personal Search Results
Google recently announced that it reached 400 million Google+ members, as well as an impressive 100 million monthly active users in their first 12 months. The number of active users seems excessive,...
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Google’s New AdWords Feature
Once again Google hits the nail on the head with their intuitive data for marketers. Without any bells and whistles, they have rolled out a new feature that gives us a deeper understanding of how...
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Google Analytics for Beginners
Google Analytics is a great tool for understanding how users interact with your website, but the data can get overwhelming. What numbers should you look at and what do they mean? Let’s walk through...
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A History Lesson of Black Hat SEO
The other night, I had the pleasure of catching up with a friend that acts more as an uncle. He’s a true pedal-to-the-metal business man that typically can be found planning his next venture before...
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Mystery of the Facebook News Feed
Ever wonder how your Facebook News Feed works? It can be overwhelming logging on with countless stories waiting to be read, many of which you don’t care to see at all. Why is that you might ask? With...
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Picking Low-Hanging Fruit: Using Social Signals to Boost Search Rankings
Ever since Matt Cutts announced that Google was, indeed, factoring social signals in their search rankings and results (not that we were surprised) back in December 2010, marketers have looked for...
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Google Link Changes – Don’t Panic, Publicists!
As a publicist, hearing about Google’s updated link scheme earlier this month made me a little nervous. Basically, the search gurus at Google announced that links within press releases should all be...
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Top Digital Media Strategists to Watch in 2014
From the now-infamous Oreo Superbowl Blackout tweet and the explosion of SnapChat to the biggest Cyber Monday in history and the shift toward semantic search, 2013 saw no shortage of moments that...
View Article2016 is Gearing up to be Another Year of Change for the SEO Industry
From SERP ranking fluctuations & up-and-coming search engines to algorithm announcements & API deprecations, 2016 is gearing up to be another year of change for the SEO industry. Here’s...
View ArticleWhat HTTP/2 Means for SEO
Learn the differences between HTTP/1 and HTTP/2 and what implications the new Hypertext Transfer Protocol will have on SEO.
View ArticleWhy SEO is Essential to your Website Redesign
So why is SEO so essential to your website redesign? It’s because SEO focuses on the optimization of your website navigation and architecture, URL structure, CMS/platform, images, content, and more –...
View ArticleHow to Conduct a 301 Redirect Audit
Whether you’re running a special limited time promotion or you’re discontinuing a product or service from your website, you want to make sure you follow SEO best practices so you don’t upset your...
View ArticleQuick Guide to Google’s ‘Farm’ of Algorithm Updates
Google’s algorithm looks at hundreds of different factors with the goal of providing users with the most relevant and high-quality content. When a major change to the algorithm occurs, Google gives a...
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